Business inputs
Average order / deal value ($)
Gross margin (%)
Sales close rate (%)
Sales cycle (days)
Channel
SEO
Google Ads
Social
Monthly SEO spend ($)
Organic sessions now (mo)
Projected sessions at month 6
From keyword research / competitor gaps
Website conversion rate (%)
Monthly ad spend ($)
Management fee ($/mo)
Average CPC ($)
Landing page conversion rate (%)
Monthly ad spend ($)
Creative / management ($/mo)
CPM ($)
Cost per 1,000 impressions
Click-through rate (%)
Landing page conversion rate (%)
Results
Cost per lead (CPA)
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Cost per customer (CAC)
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Leads / month
—
Customers / month
—
Break-even CPA
—
Payback period
—
months to recoup spend
6-month vs 12-month forecast
Monthly channel cost
—
6-month total spend
—
6-month revenue (projected)
—
6-month gross profit
—
6-month ROI
—
12-month revenue (projected)
—
12-month gross profit
—
12-month ROI
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Comparison of gross profit versus total spend at 6 and 12 months.