Big Companies Using Webflow: A Webflow Review

June 27, 2024
Markese Straughter

Key Features of Webflow

Webflow, as a website builder, features plenty of tools that empower even the most novice web designer. The platform is designed with the user experience in mind, offering a simple visual designer that allows you the design freedom to craft stunning designs without the need for complex coding, ranging from landing pages to responsive websites. Its user-friendly content management system is a powerful tool, and its collaboration tools foster a sense of unity within your team. But Webflow is more than just a pretty face.  It's built on a technological foundation that ensures your website is not just visually appealing but also fast, secure, and capable of scaling your business. All of this makes Webflow the premier no-code platform.

Why Do Companies Choose Webflow?

Building a responsive website to increase your online presence is a lot of work and can cause headaches. A team of web designers, web developers, and content creators must work together in the website development process. This platform is changing the game for businesses of all sizes. What makes it so good, and why are large companies going to this platform instead of some of the other players? 

Customization and Flexibility

Webflow is not just another website development platform that uses templates. It's a platform that doesn't limit your creativity with its easy-to-use user interface. Unlike other platforms that use cookie-cutter templates, Webflow gives you complete control of the look and feel of your website. Looking for a custom website design that makes your brand stand out? Webflow can do that. Want to utilize some cool animations? No problem. Plan on using custom code for a more personal touch? Webflow handles that, too. Webflow allows you to create a website that is truly unique to you.

Ease of Use

Webflow’s strength lies in its no-code design system. You don’t need to have any coding skills to design a stunning website. Its drag-and-drop interface is easy to use, even for the most basic of users. But it’s not so simple that those with coding knowledge can’t use it. Even experienced web developers can still use custom code. Overall, Webflow has design tools for beginners and advanced coders.

Robust CMS

A website is only as good as its website content, and Webflow CMS makes it easy to manage. Whether it is a blog post or a product catalog, Webflow can do it all. You can create custom content types, and team members can edit them without touching the design. It’s similar to having a personal assistant for your content. 

Collaborative Design Process

Gone are the days of trading emails, Slack messages, and other forms of communication with the design team through the development process. Webflow is designed for collaboration, so designers, developers, content creators, and stakeholders can all work together in real time. Everyone can see what's happening and provide instant feedback. No waiting on an email to make a change or approval. It’s all included in the platform.

Big Companies That Use Webflow

Case Study 1: Dell Technologies

Dell Technologies' Customer Experience (CX) team used Webflow to upgrade their design-to-development process. By utilizing Webflow's interface and code inspection capabilities, Dell designers created prototypes that translated well into the final product. This approach significantly reduced development time, fostered better collaboration between the design team and engineering team, and ultimately led to faster delivery of superior customer experiences.

Case Study 2: Shipnetwork (formerly Rakuten SL)

Shipnetwork improved its website efficiency and security by moving from WordPress to Webflow. With Webflow's high-quality and intuitive interface and flexible content management system, Shipnetwork’s development team gained the autonomy to make rapid updates and build new pages without relying on expensive web developers. This saved them thousands of dollars and resulted in a significant boost in user engagement, including increased page views, reduced bounce rates, and a rise in new users.

Case Study 3: Upwork

Upwork's marketing team empowered themselves to own their web presence by adopting Webflow. They previously relied on a team of web developers for even minor website updates and found themselves bogged down by delays. Webflow offers an intuitive visual interface and powerful content management, allowing the marketing team to gain the autonomy to create and update landing pages, manage content, and experiment with new campaigns in real-time. This newfound agility accelerated their marketing efforts and freed up valuable web developer resources for more complex projects.

Case Study 4: Zendesk

Zendesk leveraged Webflow as a way to create a dynamic and engaging resource center for its customer-support software. By building on Webflow, Zendesk's team gained the ability to update and expand content offerings and provide customers with a seamless and informative experience. The platform's visually appealing templates and interactive elements allowed them to showcase Zendesk's products and services in a compelling way, further solidifying their position as a leader in the customer service industry.

Comparing Webflow to Other Website Builders

Webflow vs. WordPress

Both Webflow and WordPress are powerful website development platforms. However, they cater to different skill levels when creating a website.

Webflow excels with its visual user interface and intuitive design capabilities, making it ideal for those who prioritize how a website looks and want control over its appearance. Webflow CMS and hosting eliminate the need for external plugins and server management, making the website design and maintenance process easier. 

WordPress, on the other hand, is known for its large plugin ecosystem and endless customization possibilities, making it a favorite among web developers. However, reliance on plugins and themes can lead to compatibility issues and security vulnerabilities. It requires ongoing maintenance and updates. 

Ultimately, the choice between Webflow and WordPress depends on preferences and the requirements of the website being built.

Webflow vs. Squarespace

Webflow and Squarespace each empower users to create websites with a distinct look and feel, but their approaches differ significantly. 

Webflow's strength lies in its design flexibility and customization options, making it a favorite among web designers and web developers who want control over the look and feel of their website design. Its visual interface, code customization capabilities, and robust content management system allow for creating highly unique and complex websites.

Meanwhile, Squarespace prioritizes ease of use and simplicity, offering a curated selection of beautiful templates and an intuitive drag-and-drop editor intended for beginners and those seeking an easy experience. While Squarespace's customization options are more limited compared to Webflow's, it excels in its user-friendly interface, integrated e-commerce features, and comprehensive customer support. 

The choice between the two ultimately depends on the user's abilities, desired level of web customization, and specific needs.

Webflow vs. Wix

Wix and Webflow offer distinct website development experiences.

Wix appeals to users with no-code experience and non-technical users with its template library, user-friendly drag-and-drop editor, and app market. Its focus on ease of use makes it a quick and accessible solution for creating basic web pages and business websites. However, its customization options are limited compared to Webflow, and its code can potentially impact website performance and speed optimization. 

Webflow is a powerhouse for web designers and web developers who want complete control over a website's design and functionality. Its visual development environment, custom code capabilities, specialized Webflow CMS, and other advanced features allow for the creation of complex websites. Its learning curve, however, can be more difficult for those without technical experience. Its pricing plan may also be less appealing for users with simpler needs.

Ultimately, the choice between Wix and Webflow depends on the user's technical skills, desired level of customization, and specific project requirements.

The Benefits of Webflow for Large Enterprises

Webflow Enterprise allows large enterprises to upgrade their online presence and streamline workflows. Its no-code visual development environment allows for rapid prototyping and faster time-to-market, reducing reliance on traditional coding. The platform's scalability ensures websites can handle high volumes and complex functionality, while its flexible content management system enables efficient content management. Moreover, Webflow's collaborative features make Webflow project management seamless between web designers, web developers, and marketing team, leading to more cohesive and effective experiences. Its enterprise-grade security and robust hosting infrastructure further solidify its appeal for large organizations seeking a reliable and high-performing platform for their digital needs.

Potential Drawbacks of Webflow for Large Companies

While Webflow offers a compelling platform for large enterprises, it's important to be aware of potential drawbacks. The learning curve for non-designers might lead to initial project delays, and its e-commerce capabilities might not fully satisfy companies needing a business website with extensive product catalogs or complex fulfillment needs. Integrating Webflow with existing enterprise systems can sometimes require custom development, and its enterprise-level pricing plans might become a high-cost factor. Additionally, companies seeking highly specialized or unique website features might find Webflow's customization options limiting compared to building from scratch.

Final Thoughts: Is Webflow Right for Your Business?

Ultimately, whether Webflow is the right choice for your business depends on your specific needs, goals, and resources. If you prioritize design flexibility, value collaboration, and seek a scalable platform with a user-friendly interface, Webflow could be an excellent fit. However, it's crucial to weigh the potential drawbacks, such as the learning curve and potential limitations for highly complex e-commerce needs, before making a decision.

Consider your budget, technical expertise, and long-term goals to determine if Webflow aligns with your overall business strategy. If you're still unsure, explore Webflow's resources, case studies, and free trial to get a hands-on feel for the platform. Don't hesitate to consult with Webflow experts or agencies to discuss your specific requirements and receive tailored advice.

Remember, the right website platform can be a game-changer for your business. By carefully considering your options and choosing the platform that best aligns with your needs, you can set yourself up for online success and create a digital presence that truly represents your brand.