CAMPAIGN PLANNING
Google AdWords PPC Budget Guide
Stop guessing your Google Ads spend. Use industry-average AdWords CPC data and budget benchmarks to plan realistic traffic, leads, and revenue expectations.
Business Type | Average CPC | Suggested Monthly Budget | Min. Monthly Budget | CPC Variation | Location Dependent? |
|---|---|---|---|---|---|
Air Duct Cleaning | $10 | $3,000 | $1,000 | Low | Low |
Appliance Repair | $8 | $3,000 | $1,000 | Low | Yes |
Bath Remodeling | $8 | $2,000 | $1,000 | Low | No |
Bed Bug Removal | $6 | $1,500 | $750 | Low | No |
Chimney Cleaning | $5 | $1,000 | $500 | Low | Yes |
Commercial Landscaper | $10 | $1,500 | $750 | Low | Yes |
Custom Home Builder | $8 | $2,000 | $1,000 | Medium | Yes |
Drain Cleaning | $8 | $1,500 | $750 | Low | Yes |
Electricians | $12 | $2,500 | $1,000 | Low | No |
Fencing & Decks | $3 | $2,000 | $1,000 | Low | No |
Fire & Water Restoration | $25 | $5,000 | $2,000 | Low | No |
Flooring | $10 | $2,500 | $1,000 | Low | No |
Garage Doors | $10 | $2,000 | $1,000 | Medium | Yes |
General Contractor | $10 | $2,000 | $1,000 | Medium | Yes |
Business Type | Average CPC | Suggested Monthly Budget | Min. Monthly Budget | CPC Variation | Location Dependent? |
|---|---|---|---|---|---|
Geothermal | $10 | $2,000 | $1,000 | Medium | Yes |
Handyman | $22 | $6,000 | $4,000 | Low | No |
Home Automation | $22 | $6,000 | $4,000 | Low | No |
HVAC Install/Repair | $22 | $6,000 | $4,000 | Low | No |
Metal/Welding | $5 | $1,500 | $500 | Low | No |
Metal Sales | $5 | $1,000 | $500 | Low | No |
Mold Restoration | $25 | $4,000 | $1,500 | Low | No |
Pest Control | $13 | $5,000 | $3,000 | Medium | No |
Business Type | Average CPC | Suggested Monthly Budget | Min. Monthly Budget | CPC Variation | Location Dependent? |
|---|---|---|---|---|---|
Plumber | $22 | $6,000 | $4,000 | Low | No |
Roofing Contractor | $15 | $3,000 | $2,000 | Low | No |
Remodeling/Renovations | $12 | $3,000 | $1,500 | Low | No |
Residential Landscaper | $8 | $1,500 | $750 | Low | Yes |
Solar Installations | $15 | $3,000 | $1,000 | Low | Yes |
Stair Lifts | $12 | $2,500 | $1,000 | Low | Yes |
Tree Service | $7 | $2,000 | $750 | Low | Yes |
Business Type | Average CPC | Suggested Monthly Budget | Min. Monthly Budget | CPC Variation | Location Dependent? |
|---|---|---|---|---|---|
Bookkeepers | $5 | $1,000 | $500 | No | Yes |
CPA | $8 | $2,000 | $750 | No | Yes |
Dog Care | $5 | $1,000 | $500 | No | Yes |
Dog Walking | $5 | $1,000 | $500 | No | Yes |
Engineer | $10 | $1,000 | $500 | No | Yes |
Lawyer - Injury | $120 | $15,000 | $8,000 | Low | No |
Lawyer - Business | $100 | $15,000 | $8,000 | Low | No |
Lawyer - Family | $100 | $15,000 | $8,000 | Low | No |
Lawyer - Immigration | $10 | $1,500 | $1,000 | Low | No |
Luxury Transportation | $5 | $2,000 | $1,000 | Low | Yes |
Property Management | $15 | $2,000 | $1,000 | Low | Yes |
Surveyors | $5 | $1,000 | $1,000 | Low | No |
Business Type | Average CPC | Suggested Monthly Budget | Min. Monthly Budget | CPC Variation | Location Dependent? |
|---|---|---|---|---|---|
Dentist - Cosmetic | $12 | $3,000 | $1,500 | Low | No |
Dentist - Family | $12 | $1,000 | $750 | Low | No |
Doctor - Family | $12 | $1,000 | $750 | Low | No |
Doctor - Cosmetic | $4 | $3,000 | $1,000 | Low | Yes |
Hospice Care | $5 | $1,000 | $500 | Low | Yes |
Senior Home/Care | $6 | $2,500 | $1,000 | Low | Yes |
Laser Hair Removal | $10 | $3,000 | $1,500 | Low | Yes |
Medi Spa | $8 | $2,000 | $2,500 | Low | Yes |
Orthodontists | $15 | $5,000 | $1,000 | Low | Yes |
Plasic Surgeon | $10 | $4,000 | $1,500 | Low | Yes |
Therapists | $7 | $1,500 | $750 | Low | Yes |
Excluded Categories
Addiction / Drug Rehab
Any Google Restricted Company
Financial Planning
Investment Advisor
Life Coach / Business Coach
Marijuana / Dispensary
Mortgage Brokers
Addiction / Multi-SKU Ecommerce Sites Rehab
Real Estate Agencies
Webinar Promotions
PPC Budget & Cost Breakdown
What does Average CPC mean?
What is the Suggested Monthly Budget?
What is the Minimum Monthly Budget?
What does CPC Variation mean?
What does Location Dependent mean?
