Google Ads built around cost-per-acquisition, not impressions.
Performance-focused paid search for Las Vegas businesses. Search, performance max, remarketing — all of it engineered around the only metric that pays your bills.
What we actually optimize for.
Cost per acquisition
The price of a real customer, not a click. Every campaign decision rolls up to this number.
Conversion quality
Lead scoring against close rates, not vanity form fills. We track which campaigns produce revenue.
Search query relevance
Continuous negative keyword work and SQR audits. We pay only for queries we'd defend in person.
Quality score
Ad relevance, expected CTR, and landing page experience optimized to lower CPC and raise impression share.
Account architecture
Campaigns and ad groups structured for clean signal collection — not the spaghetti most accounts inherit.
Automation discipline
Smart bidding used where data supports it, manual control kept where it doesn't. No blind 'set it and forget it.'
The campaigns we run.
Each campaign type gets used when the data supports it — not because it's on a checklist.
Audit
Account history, conversion setup, negative list hygiene, bid strategy, attribution model.
Restructure
Campaign and ad group architecture rebuilt for clean signals. New audiences, asset groups, negative lists.
Optimize
Weekly SQR audits, bid adjustments, LP tests, quality score improvements.
Report
Monthly CPA-led reports. What converted, what cost, what got cut, what gets scaled.